Brand Identity

Brand Strategy

Creative Direction

Georgia Fort

Project Overview
Georgia Fort, an independent reporter renowned for amplifying stories from urban communities, faced a unique challenge. Her previous brand felt somewhat feminine and lighthearted, which didn't consistently align with the diverse and impactful stories she covered.
Our Solution
Closing Notes

Our strategy for the Georgia Fort rebrand was to create an identity that embraced cultural depth while maintaining a professional tone. We struck the delicate balance of infusing her brand with elements of femininity that authentically reflected Georgia's identity and her vital role in the community. The result was a brand that resonated powerfully with her audience and the stories she passionately covered.

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