Black Men Teach

Project Overview

The challenge was clear: education's stark lack of diversity in the teaching profession, particularly the scarcity of Black male teachers. This underrepresentation was not just a statistic; it was a disheartening absence of role models and mentors who could connect with and inspire a diverse student body.

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Our Solution

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Credits

George Accad Cornel Beard Kevin Sullivan Ben Muller

Closing Notes

Our solution began with a strategic vision that envisioned Black male teachers as the missing key players in the classroom, akin to the prominence of professional athletes on the field. We crafted a brand strategy that would not just reflect this vision but make it a reality. This strategy laid the foundation for an identity that would empower educators and elevate education to new heights.