Double Pom

Project Overview

DoublePom was created to introduce pom-pom socks to a new generation, driven by the realization that kids' sports teams needed more playful, practical, and well-made accessories. Their signature socks, adorned with two poms for extra color, style, and spirit, allow customization to represent favorite teams or colors. Founded on the joy of connection and play, DoublePom celebrates the happiness that comes from these experiences, embodying the motto "More Pom, More Play!"

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Credits

Kameron Davis Cornel Beard George Accad Hannah Herrig

Closing Notes

Charizma developed a vibrant and playful brand identity for DoublePom that encapsulates their spirit of fun, connection, and customization. We designed a lively logo and visual identity that highlights the unique double pom-pom feature of their socks. By crafting a consistent brand voice and comprehensive guidelines, we ensured all communications reflect their commitment to joy and quality. This new identity was applied across various marketing materials, reinforcing DoublePom's position as a go-to brand for playful and well-made accessories, helping them connect more deeply with their audience and celebrate the joy of play.

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