Flōridian

Project Overview

Flōridian, a premier outdoor design firm in South Florida, has over three decades of experience transforming backyards into custom oases. Specializing in swimming pools, spas, outdoor kitchens, pergolas, and decking, they tailor each project to their clients' unique lifestyles. As a family-owned business known for its personal approach and world-class service, Flōridian sought a refreshed brand identity to better represent their commitment to bespoke outdoor living solutions.

Explore Project Visit Website

Credits

Closing Notes

Charizma created a brand identity that captures Flōridian's dedication to luxury and customization. We designed a sophisticated logo, developed a cohesive brand voice, and crafted comprehensive guidelines to ensure consistency. By extending this new identity across all marketing materials, we reinforced Flōridian's image as the top choice for luxury outdoor living solutions in South Florida, enabling them to connect more effectively with discerning clients.