Black Men Teach

Brand Strategy | Brand Identity | Creative Direction
Project Overview
The challenge was clear: education's stark lack of diversity in the teaching profession, particularly the scarcity of Black male teachers. This underrepresentation was not just a statistic; it was a disheartening absence of role models and mentors who could connect with and inspire a diverse student body.
Our Solution
Our solution began with a strategic vision that envisioned Black male teachers as the missing key players in the classroom, akin to the prominence of professional athletes on the field. We crafted a brand strategy that would not just reflect this vision but make it a reality. This strategy laid the foundation for an identity that would empower educators and elevate education to new heights.
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Project Overview
Our Solution
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Closing Notes
In rewriting the narrative of education through the Black Men Teach rebrand, we didn't just create a brand; we ignited a movement. We're honored to have played a part in amplifying the voices of Black male teachers, positioning them as champions in the classroom. Together, we continue to pave the way for a more inclusive, equitable, and empowered educational landscape.
Credits
Website: George AccadVideography: Kevin SullivanPhotography: Benjamin MullerDesign: Cornel Beard
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Our expertise lies in creative direction, brand strategy, design, and brand identity – all meticulously crafted to foster loyalty and eager enjoyment among consumers. Our team consists of passionate risk-takers who relish the challenge of uncovering better solutions to amplify your business and address the unique needs of your consumers. We're excited to hear from you and explore how we can bring your brand's vision to life.

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