Twin Cities Startup Week 2023

Identity Design
Project Overview
Twin Cities Startup Week, celebrating its 10-year anniversary and ranked as the second-largest startup festival in the country, faced a critical challenge. Previous graphics had inadvertently conveyed an exclusivity limited to Minnesota residents. As a milestone event, we needed to redefine the brand to showcase its nationwide significance.
Our Solution
Our strategy was rooted in creating a brand that exuded inclusivity, premium quality, and a celebration of a decade of Twin Cities Startup Week. We crafted an identity that resonated with a diverse audience, breaking down geographical barriers and emphasizing the event's national importance. The result was a brand that not only welcomed participants from across the country but also elevated the event's prestige, reflecting its remarkable 10-year journey.
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Project Overview
Our Solution
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Closing Notes
By transforming the Twin Cities Startup Week brand into an inclusive, premium, and celebratory symbol of its 10-year journey, we successfully reshaped its perception. This strategic shift welcomed attendees from all corners of the nation and underscored the event's prominent position as the second-largest startup festival in the United States. The reimagined identity not only captured the essence of the milestone anniversary but also set the stage for a future of growth and inclusivity, ensuring that Twin Cities Startup Week continued to thrive on a national scale.
Credits
Creative Direction & Design: Cornel BeardDesign: Kameron Davis
other Featured work
Bolder Options
Identity Design
Black Men Teach
Brand Strategy | Brand Identity | Creative Direction
Georgia Fort
Brand Strategy | Brand Identity
Huebsch Services
Brand Strategy | Identity Design

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Our expertise lies in creative direction, brand strategy, design, and brand identity – all meticulously crafted to foster loyalty and eager enjoyment among consumers. Our team consists of passionate risk-takers who relish the challenge of uncovering better solutions to amplify your business and address the unique needs of your consumers. We're excited to hear from you and explore how we can bring your brand's vision to life.

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